One of our services
Serviços de impressão e duplicação
Na opinião da maioria das pessoas, uma gráfica deve oferecer uma ampla gama de serviços que vão desde o processo inicial de impressão até a distribuição. Entre eles, há muitas etapas. A naturaprint oferece todos eles, mas com uma diferença fundamental. Nós podemos lidar com o ciclo de vida inteiro do projeto impresso, desde o documento eletrônico até a entrega de marketing direto. E podemos fazer isso tanto com projetos pequenos, em alta resolução, até com grandes projetos de jornais. Entregaremos o resultado em qualquer lugar do mundo. Também lidamos com duplicação de meios digitais, incluindo fitas, CDs e DVDs. O que nos torna diferentes é que fazemos tudo isso utilizando métodos e materiais inofensivos para o meio ambiente. E isto não é novidade. Nossa gráfica, aberta em 1948, utiliza métodos “verdes” desde meados de 1980, muito antes do que qualquer outra gráfica ousaria.
One of our projects
mondolanguage.net
mondolanguage.net provides specialised translation services to the public interest community. All jobs submitted from mondolanguage.net are translated by experts specialised in translating for UN agencies and civil society organisations.
Operations blog
2008-2009 Holiday season
18/12/2008 12:35
The group will be slowing down for the 2008-2009 holiday season from 20 December '08 to 4 January '09. All operations will be up and running but with reduced staff. All year end delivery schedules are currently on schedule and we foresee no delays. Note that switchboards at group headquarters, the studio and the print facility will be open throughout the holidays. Check the contact section for details.
mondoblog
Repetition amok
07/01/2009 7:03
For decades we have been told that the best way to advertise is to repeat. Leading advertisers such as David Ogilby have insisted that repetition is the key to successful advertising and marketing. I know for a fact that this is true. It's highly unfortunate, but it does work. The more you drill a message home, the more it sticks.
Indeed, and perhaps unfortunately, we do the same in public interest communications. I tell our clients that it's useless to just get one story on TV or in a newspaper. It is far better to get a public service announcement rotating five times a day for a month.
This said, I do have a breaking point when it comes to repetition: when they start to take me for a fool. I'm referring to mass market magazines that get us to buy their publications using the same story rewritten a dozen times with a slightly modified headline. Case in point: weight loss, sexy look, smoother skin and every other aspect of a woman's life that magazines think they can sell and resell. It works. It is sad, but it works. It hit me hard when I was in the house toilet the other day. Forgive me for taking you to a rather indiscreet part of the house, but that's the place we all sit and read magazines. In the case of a couple, it's the place where men read Vogue, Women's Day, Women's Health, etc. Indeed, in that pile (ours dates back to 2002), I must have counted 25 different weight loss miracle front page headlines. If I added all the ways of seducing a man, there must have been over 1000.
I'm not sure what my point is here. Do I want them to be less repetitive? Do I want them to look for more angles to a storyline? Yup... probably. I think I want journalists and publishers to ask more questions, do more on the ground reporting, find human angles to weight loss, hair growth or any other inane aspect of life that they want to pitch. Just stop reprinting the same syndicated story forwards and backwards.
One closing thought. I really loved the headline in the image to the left: "Lose your belly!" It did not say reduce it, it actually claims to be able to have me lose it! No matter what size it is, in 8 days I will lose it! Let's just hope that in years to come, my own work in communications can be grounded in more substantial arguments. I'll try, I promise.